• Company

    • london showroom

    • london showroom

    • Paris Showroom

    • Paris Showroom

    a number of names* is one of the leading premium fashion distribution companies both in the UK and in a number of international regions. The company has many years of experience and success in delivering premium brands to market, sustaining growth through sales and providing a complete in-house press and marketing service.

    Launched by Craig Ford in 2008, a number of names* delivers sales and distribution strategies for established and emerging premium fashion brands. Since its inception, a number of names* has built established long-term relationships with a number of clients, and also works on a variety of one-off projects.

    a number of names* provides a comprehensive service to clients including; distribution, sales, press, marketing, online media, product placement, creative consultancy and events.

    a number of names* has in-depth understanding of the branding and marketing process, and this coupled with proactive delivery of message and detailed reporting and accounting are fundamental to the business provision. a number of names* headquarters are in London but we have a Paris showroom and sales and sub-distributor partners in Scandinavia, Benelux, France, Germany, Italy and Russia.

  • Craig Ford

    • craig ford

      Photographer Lydia Garnett

    Craig Ford
    CEO/Owner a number of names*

    Paisley born Ford graduated from the Scottish College of Textiles, with a First Class BSc in Clothing Design.  Whilst studying, Ford worked for Glasgow designer store Ichi-Ni-San developing an eye for innovative quality clothing. A buying, sales and marketing role with Duffer St George followed. During his tenure with Duffer, Ford created a name as a stylist, working with some of the UK’s best independent bands, including Primal Scream and The Jesus and Mary Chain.  Working alongside cutting edge photographers such as Terry Richardson and Corinne Day, Ford was influenced by their aesthetic and has parlayed this throughout his career.

    In the late 1990s, Ford stepped into a new role with Kenneth McKenzie’s brand 6876, leading the development of the footwear, jersey and accessories range as well as driving overseas marketing and sales. In 2002, Ford was key in overseeing the launch of A Busy Workshop, the first Bathing Ape store to open outside of Japan.

    Working on successful design and marketing projects with major brands including, adidas, Sebago, Dr Martens, Henri Lloyd and New Balance has established Ford’s solid reputation as a freelance consultant.

    Ford co-founded Jacket Required, the London-based premium menswear show launched in 2011. Since its launch, the Jacket Required tradeshow has become one of the most hotly anticipated dates in the fashion calendar, and 2013 show was the biggest to date, with over 150 up and coming designers showing their collections.

    Recently cited by Complex Magazine (USA/February ’13) as London’s most influential fashion insider, Ford is one of the key tastemakers in the premium menswear industry. His reputation for being relevant whilst being true to his roots is unrivalled.

  • Distribution

    • London Showroom

    The core of a number of names* business provision is premium fashion distribution and we have built long established relationships with key buyers and retail outlets within the premium menswear, both domestically and internationally.

    Developing brand business through sales and growth of customer base is the key company service and a number of names* accesses all relevant retail channels – department stores, leading independent stores and high street outlets.

    a number of names* is a sales agent for the UK, Europe & worldwide for our brands and has also partnered with global affiliates, ensuring our product offering and delivery remains consistent.

  • Press

    • c.e man about town

    • billionaire boys club high snobiety

    • ambush® subjekt

    • ebbets field flannels brick

    • C.E Champfest

    • C.E Streetwear Today

    • Billionaire Boys Club Telegraph Magazine

    • Human Made Inventory

    • Billionaire Boys Club Rollacoaster

    • Human Made O:Man

    • Billionaire Boys Club ES Magazine

    The dedicated in-house media department at a number of names* provides cross channel press and marketing for all a number of names* brands.

    Our media team works closely with stylists, writers and fashion editors to ensure a number of names* gains coverage in all top tier print titles, both domestic and international.

    The team creates, delivers and curates on-topic, tailor-made content across a wide range of digital platforms, and has built a strong brand following on social medial channels. a number of names* also create original print material including look-books and written interviews.

  • Events

    a number of names* supports its client roster by bringing each brand to life via high profile event creation and management. a number of names* develops and produces events – securing venues, DJs, photo calls and sponsorship as well as pre and post media.

    a number of names* also offer a unique service operating events and party guest lists. The company has extensive experience in this area, and in the past has provided guest lists for fashion shows, club nights, gallery openings and album launches.

  • Product Placement

    • D Double E & Logan Sama Billionaire Boy Club

    • Flatbush Zombies Billionaire Boys Club

    • vic mensa ICECREAM

    • A$AP ILLZ Ebbets Field Flannels

    • joey badass billionaire boys club


    • Lady Gaga AMBUSH®

    • Stalley Billionaire Boys Club

    a number of names* ensures that client brands receive a high level of visibility and achieve this by developing key associations for high profile brands.

    a number of names* secures relevant product placement for clients by engaging with artists, stylists, celebrities and management. a number of names* aim to seed style influencers, early adopters, artists and celebrities with a strategic, targeted range of products and branded media events including interviews and showroom and store visits.

    Connecting our clients to consumers is at the heart of our business and our cost-effective communication techniques can be delivered as part of an overall campaign or ad-hoc by approval.

  • Creative Direction


    • ICECREAM X Majestic SS15

    • Gourmet Footwear Spring 15

    • Billionaire Boys Club X Rinse FM

    • Billionaire Boys Club X Majestic SS15

    • BAPE® Ladies AW11

    • Mr BATHING APE® SS12

    • Human Made AW11

    • Billionaire Boys Club AW09

    • Mr BATHING APE® SS11

    • Bilionaire Boys Club AW10

    • Mr BATHING APE® AW11

    • BAPE® SS13

    Drawing on an unrivalled network of creative talent, both in-house and associates, including photographers, graphic designers, stylists, models and writers has ensured a number of names* have an established record for being leaders in the creation of authentic, unique material for a variety of channels.

    a number of names* creative team work closely with clients to develop and produce a marketing mix of original content, including both public and business-to-business material. Our creative direction includes the development of print, digital and online material, including; look books, in-store and trade presentations, films, editorial and ad copy.

    Whether you are already established and looking for a wider global reach or are an emerging label requiring brand identity on a seasonal basis a number of names* can provide creative direction for your brand. By creating bespoke, impactful media communication a number of names* will support and amplify our clients ethos.


    • Billionaire Boys Club X Alpha Industries

    • Gourmet Footwear X a number of names* 'Stingray' Pack

    • BAPE® X Lock & Co

    • Billionaire Boys Club X Turnball Asser

    • BAPE® X Dr Martens

    • ICECREAM X Majestic

    • Billionaire Boys Club Break Sweater

    • Billionaire Boys Club X Rinse FM

    • Bilionaire Boys Club Diamond & Dollar Bucket Hat

    • BAPE® X Baracuta

    as licensee for billionaire boys club and icecream brands a number of names* design, source and produce a full collection for each brand. We also make specific EU product for other in-house brands such as Gourmet and Ebbets Field Flannels. as franchisee and marketing company for BAPE® we introduced and oversaw collaborative projects with Baracuta, Dr Martens, Lock and CO amongst others. For Billionaire Boys Club we have introduced, designed and project managed, from design to go to market strategy for projects such as Turnbull and Asser, Majestic and Alpha Industries. We also design and source collections for private clients such as Rinse FM.

  • Retail & E-Commerce

    • Billionaire Boys Club EU Flagship Store

    • Human Made X Coca Cola at Present London

    • C.E at Machine - A

    • Bedwin & The Heartbreakers at Garbstore

    • Nowhere at Dover Street Market London

    • BAPE® Store London

    • Human Made at Dover Street Market London

    • Bedwin & The Heartbreakers at FOLK Store London

    • eu.bape.com

    • Billionaire Boys Club EU Satellite Store London

    • bbcicecream.eu

    • mr bathing ape® at Present London

    • fpar® at goodhood

    a number of names* develops and manages retail outlets. From original concept, design and build to daily management and operations, a number of names* works closely with the client to create unique retail spaces which function as an expression of the brand experience. This offering includes staffing and day-to-day management as well as advising on seasonal shop buys if required.

    a number of names* secure interesting locations with high impact, which will drive footfall for your brand. a number of names* have created high profile pop-up events which have garnered a large volume of media attention and have operated with great success both commercially and experientially.

    Creating global and regional e-Commerce sites for clients, a number of names* build and operate digital retail stores and also provide logistics and fulfillment services. a number of names* also promote and support each e-Commerce site with our extensive media and marketing across all relevant platforms.

  • Showroom

    • a number of names showroom

      London Showroom

    • London Showroom

    • london showroom

    • Paris Showroom

    • Paris Showroom

    The London HQ and showroom is located in Shoreditch in East London. Our London showroom houses client collections and also supporting sales and marketing material. Our Shoreditch showroom can accommodate buyer appointments, presentations, meetings and conferences. a number of names* also host media and press events including; interviews, filming and press days.

    The Paris showroom is located in the Bastille district. It also houses seasonal client collections and can also facilitate sales appointments, conferences and media events.

    Both showrooms are centrally located, and afford easy access to buyers and press.